Hannah V is a producer, songwriter and pianist who is credited on the tracks of some of pop's most recognisable artists — and whose social channels carry that same craft-first credibility to a fast-growing audience of over 700,000 combined followers. UK based, Indian-born and German-raised, and fluent in English and German, she's a musician genuinely at home on stages worldwide.
Beyond her own streaming numbers, Hannah's work reaches audiences at real scale elsewhere — for example, her performances with JP Cooper on YouTube have been viewed more than 30 million times, and the tracks she co-wrote and produced for his album Raised Under Grey Skies went Gold-certified, with over a million sales and 1.5 billion streams. Her arrangement work also sits inside Bridgerton's soundtrack, one of the most-streamed in television history.
A broad-based audience across age and gender, with a lean toward the 25+ bracket. Hannah's mix of hook-driven and process-led content gives the account genuine cross-demographic appeal rather than a single narrow audience.
Top four countries — the US, UK, South Africa and Brazil — together account for 58.5% of the Instagram following, reflecting Hannah's international session and touring work.
Reach also varies by content type: hook-driven posts pull a largely non-follower audience, running as high as 80–90% non-follower on the biggest viral posts, while process and behind-the-scenes content sits closer to 50% non-follower — smaller, but with a much higher share of the audience already invested in Hannah's work.
Primary brand partnership channel. Reels regularly outperform static posts, and engagement on hook-format content has reached 10–11%.
A strong home for both viral reel content and carousel posts, which have returned particularly high engagement rates.
The viral engine. Hook-format content performs strongly here, with single posts reaching over 3M views.
Original composition catalogue building alongside session and production work — the audience for Hannah's own output, not just her collaborators'.
Content runs on a test-and-learn model, not a fixed calendar. Recognisable hooks carry the reach, process and education content builds trust, and personal and original-music content keep the account feeling like Hannah rather than a brand.
Advertising campaigns reflect appearances leading or featured in the campaign itself — DHL being the most prominent example, with Hannah as the face of the campaign rather than a contributing writer — and sync placements of Hannah's own compositions.
Beyond formal campaigns, Hannah's Instagram carries a running thread of hospitality and lifestyle collaborations — restaurants, boutique hotels and vineyards — woven into the same understated, craft-first voice as her production content.
For brand and influencer partnership enquiries: enquiries@npamanagement.co.uk